E-Commerce Website Design
Sinapius Vineyard, Pipers River, Tasmania.
We approached Sinapius Vineyard to be a test-case for the development of a new e-commerce website design template. The e-commerce template was tailored in this case specifically to the makers and producers of artisan products.
The result combines the acclaimed photography of Chris Crerar with the artisan product of Sinapius in an online showcase. The showcase helps to increase consumer awareness of the product, the passion of the wine-maker and the environment.
The website combines e-commerce to drive direct wine sales and information on the cellar door. Focused keyword copy helps to increase organic results through Google and other search engines.
Launched in 2015 the website had an immediate effect on their business with an increase in visitation and direct online sales. Further management of their Google Map profile also worked to increase direct visitation to the physical cellar door.